Two Series for 1935
The 1935 series marked the last of the letter series cars that started with the model "Q" in 1928. The top of the line was the Plymouth Deluxe while the standard was referred to in most literature as the Plymouth Business line.
Plymouth Deluxe Line
Plymouth started the year with four Deluxe models a four-door sedan (affectionately called the fastback as they had no trunk), a two-door and a four-door Touring Sedan (built in trunk), and a Rumble seat Coupe. A Business Coupe and a two-door Touring Sedan were added in February. These were all built on a 113" wheelbase chassis.
A Rumble Seat Convertible Coupe and two 128" wheelbase sedans: the Traveler Sedan and the Seven Passenger Sedan were introduced in April 1935. This brought the total Deluxe models produced to nine.
Plymouth claimed that the long-wheelbase models would open new markets for their salesmen. The Traveler Sedan was a stretched Touring Sedan. The Seven Passenger, a stretched "fastback" sedan, was originally designed for export only but later released for domestic use in response to requests from many Plymouth dealers.
On the exterior, all Plymouth Deluxe models had chrome plated brass headlights and taillight, chrome windshield frame and stainless hood rings. Inside, rich wood graining quickly set the Deluxe Line apart from the Business line. Ivory knobs and horn button and six vertical nickel-plated trim bars further accented the Deluxe instrument panel. Wheels and tires were 6:00 X 16.
Plymouth Business Line
Recently discovered Chrysler Corporation Confidential Dealer Bulletins have clarified the names used for the standard PJ line. At announcement time, Bulletin #53-X, dated 12/27/34, referred to the standard PJs as the Plymouth Six models, same as in 1934. Then, on February 16, 1935, bulletin #997 announced two new, low-priced Plymouth Business models specifically for fleet and commercial use. These were the Business Coupe and the 2- Door Business Sedan, which actually replaced the coupe and 2-door announced in December. It was at this point, serial 1061575, that the standard cars lost the sway bar, oil filter, bypass thermostat, door pulls, ashtray and a few other features. The Business Line grew again in March when Chrysler announced the addition of the Westchester Suburban Station Wagon, the 4-Door Business Sedan and the Commercial Sedan.
The Business line was easily identified from the Deluxe Plymouth line inside and out. The most obvious differences were the painted headlights, taillight and windshield frame and the loss of the 10 hood rings.
Inside you would notice that a tan paint replaced the rich wood graining on the instrument panel and garnish moldings. The Ivory horn button was now black and all the ivory knobs were now nickel-plated metal. The nickel-plated steering column bracket and emergency brake handle were replaced with painted versions. Even the tool kit was different.
Mechanically, the Business cars had a different frame (part number), lighter front and rear springs, different front shocks and no sway bar. The engine had a standard thermostat replacing the by-pass type in the Deluxe cars and the generator used a relay rather than a voltage regulator. Wheels and tires were 5.25 X 17.
Two Cars in One
If you were a businessman whom needed both a car for family use and a second vehicle for light delivery you might have considered buying one of the 1142 Commercial Sedans Plymouth built in 1935. Based on the Business two-door, this rare PJ had a third door in the back for easy access for any freight you might need to carry once the rear cushions were removed and the wooden floorboards were in place. Cardboard panels, which snapped in the quarter windows, could carry your business name and address. It was necessary to move the spare tire to the right front fender.
The most expensive PJ
Plymouths "woodie", the Westchester Suburban, was built on the PJ Business chassis by U.S. Body Forging at their Tell City, Indiana plant. A bare chassis was worth $415 and the body sold for $350! All were returned to Detroit for shipment to Plymouth dealers.
Because it came with three seats, the Westchester Suburban could carry 7-8 passengers. The big drawback was that those passengers could be in for a cold, wet ride in bad weather as it was equipped with side curtains rather than roll-up windows! Like the Commercial Sedan, the Westchester carried its spare in the right front fender.
Plymouths Economy Car
When Plymouth started advertising "Reduce gas and oil consumption by 25%" they were talking about the new PJE.
Plymouth engineers fitted the PJE with a carter B6E1 carburetor with a 1ä bore and a matching "Centralized" intake manifold. The compression was lowered from 6.7 to 5.2 reducing the horsepower to a whopping 65! To further help increase fuel mileage the E Group included a 3.7:1 ring and pinion. While it allowed the engine to run at lower RPMs it did reduce acceleration somewhat.
Service Bulletin No. 30 says that while originally tested in all business coupes, between serial number 1052035 to 1061472 during the new car introduction period, the Economy Group was eventually made available on other models on special order.
There are no figures currently available on the total number of vehicles equipped with the Economy Group. We do note that there are two PJE coupes listed in California and one sedan in Michigan.
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